An archives section is the perfect place start. Write up some general, informational articles on the stock market of your site. These shouldn’t be sell areas. Instead, they should provide the visitor with useful, unbiased specifics.
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No matter you offer on the Web, web site must Sell off! Are you selling digital goods like software, video games, or info-products? Do you sell freezers to Eskimos (to keep the ice you sold them), or other hard-good widgets?